Zomato which is the apex online food delivery store in India is now entering B2B market. It has begun farm supplies to restaurant partners through HyperPure.
Zomato had acquired WOTU recently and re-branded as HyperPure. HyperPure claims that its entire offerings are in line with Food Safety and Standards Authority of India guidelines and sources products from suppliers who are FSSAI certified.
Since hygiene in food is becoming a priority for consumers, certified dining and delivery restaurants will help them in knowing whether the outlets are using quality ingredients or not along with other crucial details about the restaurant. HyperPure also offers credit period for restaurant partners from 7 – 45 days.
Zomato will emerge as a tough competitor for existing grocery-focused companies like Grofers and Big Basket.
How It works ?
Any restaurant can sing up on it’s official website after filling mandatory details like Restaurant’s name, PAN card number, location and pin code etc.
What ingredients are available ?
Currently, it’s delivering poultry, meats, seafood, groceries, dairy and beverages etc.